Account-based marketing that connects you to your dream accounts

Reach high-value accounts with precise targeting and segmentation, content, and engagement, right where they spend their time, thats LinkedIn.

Lotus Media Logo

Why ABM works when traditional demand generation doesn’t?

Laser-focused targeting

Engaging the buying group, not just a lead

Ad dollars are not wasted on noise. ABM starts by identifying high-fit accounts, not chasing random clicks.

IconIcon

One person doesn’t make the deal. ABM builds awareness and trust across the entire decision-making unit.

Marketing and sales, finally in sync

Personalization that drives response

IconIcon

It is not one message fits all. You're speaking directly to real challenges, at the right time, in the right tone.

You get positioned as thought leaders, so when your account sees your name, they already trust your voice.

ABM isn’t about more outreach. It’s about creating pull, where your top accounts see you as inevitable.

Take the ABM assessment
(Ungated)

You’re not missing leads, you’re missing signals.

B2B buyers are looking for your solution. The problem? They're invisible to you. You're likely targeting based on firmographics and guesswork rather than real buying signals.


Without quality intent data, you're essentially throwing darts in the dark. You waste time and budget on prospects who aren't ready to buy, and your sales team feels the frustration.

Where we collect this data from?

Icon

First party intent data:

CRM data

Email engagement

Website engagement

Social media interactions

Icon

Third-party intent data:

Key job changes

Relevant job listings

Industry event participation

Market-wide signals

Social mentions

Talking to everyone means connecting with no one. We help you speak directly to the accounts that matter most.

Take the ABM assessment
(Ungated)

Who we are

We began in 1998 as a full-service digital agency. Over time, we did a bit of everything, websites, SEO, content marketing, social media, inbound marketing, demand generation.

But after the pandemic, our client base shifted to B2B. Metrics weren’t enough anymore, clients wanted real revenue impact.

So in 2023, we focused on LinkedIn for B2B. By early 2025, we doubled down with Account-Based Marketing.

The results? Better alignment with sales, stronger client trust, and more sustainable growth.

What is Account-Based Marketing (ABM)?

Account-Based Marketing (ABM) is a strategic approach that connects and engages with high-value accounts with personalized, multi-channel campaigns. Instead of casting a wide net, ABM focuses your efforts on the accounts that matter most—treating each one as a market of its own.


Why should a business focus on account-based marketing (ABM)?
At any moment, your top target accounts likely include high-potential prospects who’ve never heard of your brand — or visited your website.

ABM strategy helps you change that. We partner with you to identify your dream accounts as well as best-fit accounts and engage the right decision-makers with precision and purpose.

✅ Key Benefits


1. Higher conversion rates by engaging accounts that are ready to buy.

2. Stronger relationships with key decision-makers.

3. Better alignment between sales and marketing teams.

4. Efficient use of budget and resources.


ABM isn’t just about reach—it’s about relevance, timing, and impact.

How do you get to know my business?
Every successful ABM strategy starts with deep collaboration, and defining a strategy that acts as a strong pillar for growth. We begin by working closely with you and your team to understand your business, your audience, and your goals.
How does Lotus Media ensure we get a strategy that works for our product/ services?

Lotus Media builds your ABM strategy by first understanding your business, products, and services through in-depth discussions with you and your team. From there, we focus on:

1. Understanding your audience – identifying your dream accounts and analysing your existing customer base.


2. Spotting trigger events – using data and insights to craft timely, relevant messages that resonate.

3. Engaging meaningfully – building rapport with key decision-makers through valuable content and interactions.

4. Personalised outreach – connecting with the right people using messaging tailored to their roles, challenges, and goals.

5. Ongoing tracking and optimisation – weekly and monthly reporting helps us refine the strategy and maximise ROI.


We have been helping B2B companies grow on LinkedIn, and our strength lies in building personal brands that influence decision-makers.

Since 2024, we’ve been combining that expertise with a focused ABM approach to help you connect with the right accounts, build trust faster, and drive meaningful conversations that convert.


How long does it take to get ABM up and running?
It typically takes around 30 days to get your ABM program ready. During this time, we dive deep into understanding your business and audience, and craft a strategic foundation that blends ABM with personal branding.

This includes building your strategy playbook, preparing a segmented target list, generating content ideas, and crafting personalised outreach messages.

FAQs

Is Account-based marketing right for your B2B business?

This assessment will help you determine if an ABM strategy is appropriate for your business needs.

Answer the questions honestly to receive a personalized recommendation.

Take the ABM assessment
(Ungated)

Curious how we can help

boost your revenue?

Lotus Media’s account-based marketing services can help your B2B business connect with key decision-makers through tailored strategies.


Get a free ABM proposal,
see if we are a fit.

Send me a proposal

Raheja Plaza, 501 & 502, LBS Marg, Ghatkopar West, Mumbai, Maharashtra 400086, India. team@lotusmedia.in

Privacy Policy | Terms and Conditions